You get one
launch day.
That morning you finally ship — the tab refreshing, the link in every chat you’re in, the whole thing finally real. It happens once per site. Spend it on a site that can’t be indexed, can’t be measured and has no share image, and the spike lands on nothing.
So run the checks first. Sixty seconds, and you’ll know whether launch day is going to work.
Crawls up to 20 pages. Respects robots.txt. Nothing is submitted anywhere.
checks across the four gates
plays waiting behind them
shot at the attention spike
Eight phases. The first four are gates.
A gate seals when a critical check fails, and they’re sequential — one sealed gate holds everything after it shut. You cannot jump to the announcement. That’s not a limitation, it’s the entire point: announcing a broken site is how a launch gets wasted.
Foundations
Reachable, HTTPS with a clean redirect, one canonical hostname, indexable, no crawl traps.
you are hereIdentity
Unique titles and descriptions at renderable lengths, share cards, favicon, JSON-LD that parses.
sealedMeasurement
Analytics firing, Search Console verified, Bing Webmaster Tools verified — checked by DNS too.
sealedIndexation
A sitemap that exists, parses, covers what we crawled, and doesn't list pages you've excluded.
sealedAuthority
Curated directories and listings per site type. Short lists on purpose — mass submission is a spam signal.
sealedContent
Cornerstone pages, internal linking, and the gap between what you publish and what people search.
sealedAnnouncement
Product Hunt, Show HN, Reddit, X, LinkedIn, newsletter — sequenced, with copy drafted per channel.
sealedLoop
Weekly re-audit, indexation tracking, and a diff so regressions surface before they cost you.
sealedEvery site starts on rung 00. Run a scan and this ladder fills in with yours — the first four rungs from 43 checks against your actual pages, the last four from a library of 57 plays that unlock once the gates are green.
Not a score and a shrug.
An ordered list, where the order is the product.
Every item argues its case
What was found, why it matters in plain English, and the steps to fix it. People abandon checklists they don’t understand the point of.
The half that isn’t an audit
No crawler can tell whether you told your mailing list, submitted to Product Hunt, or claimed your map listing. Those are prescribed by site type, not detected — and they’re where launches are actually won or quietly lost.
Regressions surface
Every run is kept. Scan again and you get a diff — fixed, regressed, which gate moved. A one-off audit can never tell you something broke.
Ten sites. Three fixes.
Run everything you own and the same failures surface across all of it — a shared template, a host setting, a step nobody ever did twice. Ten separate jobs collapse into three.
The table is a real scan of the portfolio this was built to rescue.
| No Search Console verification | 10 / 16 |
| No XML sitemap | 9 / 16 |
| No social share image | 11 / 16 |
| No publisher schema | 10 / 16 |
Every one of these is a template-level fix.
Find out before the world does.
One URL, no account. You’ll know within a minute whether the problem is your site or the fact that nobody was ever told about it.
Start pre-flight